CASE STUDY

Scaling Success with JillFit

Client:

Jill Coleman, Founder of JillFit

Industry:

Online Fitness and Business Coaching

Facebook Ads Management, Paid Media Strategy, Marketing Consultation

The Challenge

When Jill Coleman first approached Andy, she was running a thriving business, JillFit, which was already generating $30,000 to $40,000 in revenue per launch through organic marketing efforts. While these results were impressive, Jill knew there was untapped potential in leveraging paid media, but she had no experience with Facebook Ads, Instagram Ads, or Google Ads. Her challenge was clear: she needed expert guidance to scale her business beyond what organic marketing alone could achieve.

The Solution

Over the past eight years, Andy has worked closely with JillFit, implementing cutting-edge paid media strategies to help her scale her business. From the outset, Andy’s approach stood out because he didn’t just “set and forget” ad campaigns—he became an integral part of JillFit’s growth strategy. Andy provided Jill with detailed feedback, real-time adjustments, and ongoing collaboration to optimize campaign performance.

For Jill’s most recent launch, which marked their biggest milestone yet, Andy implemented a comprehensive ad strategy that involved:

Leveraging precise targeting to reach new audiences.
Continually refining ad creatives and messaging based on performance data.
Monitoring and adjusting the campaign to achieve the lowest cost per lead (CPL) in JillFit’s history.

This hands-on approach and attention to detail gave Jill the confidence to invest in her largest ad spend to date—a move that paid off immensely.

RESULTS

Thanks to Andy’s expertise, JillFit achieved extraordinary results:

Biggest Launch to Date

Revenue skyrocketed to $400,000 for a single launch—a tenfold increase from her earlier organic-only efforts.

Lowest CPL Ever

The cost per lead was the most efficient JillFit had ever seen, enabling greater profitability.

Confidence in Paid Media

With Andy’s guidance, Jill was able to successfully navigate the complexities of paid media, empowering her to scale her business sustainably.

Client Feedback

Jill describes working with Andy as a transformative experience:

“Andy’s approach goes far beyond just running ads. He truly lives, eats, and breathes this stuff. He’s always on top of what’s working, willing to pivot when needed, and provides invaluable feedback on how to improve. Because of him, we’ve seen our biggest successes yet and have achieved things I never thought possible.”

What sets Andy apart, Jill says, is his deep commitment to her business’s success. Despite his busy roster of clients, Andy consistently makes JillFit feel like his top priority:

“I always feel like I’m his only client. He gives us so much time, attention, and care. He takes pride in what he does, and it shows in the results.”

Why work with Andy?

Jill wholeheartedly recommends Andy to anyone looking to grow their business through paid media:

“It’s a no-brainer. He is the best at what he does, and I tell people all the time—I literally scream it from the rooftops! If you have the opportunity to work with Andy, don’t hesitate.”

Key Takeaways

Andy’s data-driven approach and commitment to strategy are key differentiators in the world of paid media.
By optimizing campaigns and providing personalized support, Andy has helped JillFit achieve record-breaking results.
For any business owner looking to scale with confidence, Andy offers the expertise and dedication needed to succeed.